Loomia in the Press

Our ideas are groundbreaking, our technology innovative, our solutions comprehensive. We’ve changed the rules around recommendation-based discovery, and that gets people talking.

See what else the industry has to say:

TripAdvisor Aim: Using Friends As Trip Advisers
6/14/2010-”Another is San Francisco-based Loomia, which tells you which of your Facebook friends have read articles on such media sites as Time.com and the Wall Street Journal Online.”

Target earned media based on user intent
1/21/2010-” But not to fear, Google is looking to help us surface high-value information before we even ask for it. (…) Why wait for Google when there are several solutions available today for surfacing high value information based on patterns. Loomia is one of the few that come to mind.”

Loomia’s Recommendation Engine Boosts Visitor Video Viewing by 24%
12/13/2009-”Loomia provides recommended links and videos to visitors of big publishing sites for text content as well as links to video.(…)
Video recommendation to visitors is increasingly important as publishers seek to keep viewers on their site.”

Mobile recommendations: market overview and outlook

12/13/2009-”The market of recommendations solutions is one of the most underhyped in the mobile industry.(…)
Recommendations are also the differentiator (the cherry on the cake) for today’s App Stores (…)The recommendations market is just emerging into the mainstream industry radar while so much vendor and operator activity has been going on behind the scenes.”

thePlatform Adds More Than 20 New Companies to Its Partner Program for Online Video

09/10/2009- “thePlatform, the leading white-label video management and publishing company, today announced that more than 20 new companies have recently joined thePlatform Framework (…)
“In an increasingly robust online video environment, media companies want the flexibility to integrate and test new technologies that best suit their business needs without worrying about compatibility issues,” said Marty Roberts, vice president of marketing for thePlatform.”

How Facebook Will Upend Advertising

05/28/2009- “We’re on the verge of a major rethinking of advertising’s fundamental premises(…)peer opinion has consistently been rated the most credible source of information(…).
I’m a big fan of Loomia’s SeenThis application. While it was designed for Facebook, I actually “use” it elsewhere. You’re probably familiar with the boxes on such newspapers sites as The Wall Street Journal that show what stories other readers have read. This “most read” designation rarely interests me. However, the Loomia tool gives me an additional box that shows me what stories my Facebook friends and groups have read. Generally I end up clicking through on most or all of those articles. The “recommendation” from my peer group is much more interesting and relevant to me than those of the general WSJ readership or editorial board.”

Loomia: Search with Panache!

05/16/2009- “A Web technology company that that aims to bridge the gap between technological capabilities and user intents. The very cool Loomia technology analyzes the content on the Web site, as well as user behaviors and social contexts to offer additional content that reflects the user’s interests.”

10 Tips for the Grown-Up Video Business

03/31/2009- “Over the past few years we’ve watched online video businesses mature from the hey-kids-let’s-post-some-videos phase to video playing a central role in an online business. We see three main themes emerge.
– Audience Growth
– Measurement
– Return on Investment
And if you aren’t thinking about this, you’re leaving traffic or revenue on the table.”

@ SXSWi: The impossible balance between privacy and personalisation?

03/17/2009- “In building his startup Loomia, David Marks came across some typical problems in trying to balance personalisation with privacy.”

How Loomia Aims to Drive Revenue for Media Websites in 2009

03/03/2009- “In this post we take a look at what Loomia is focusing on in 2009, which is an indicator of what media websites must do to ramp up this year.

Marks told us that a lot of their publishers are “dollar focused” this year, therefore recommendations have become more than just an interesting feature on a website – they can drive more advertising dollars. As an example, Marks told us that a media website’s Finance section may sell out with ads, but its Politics section may not (fairly common in big media websites). But the Politics section tends to get bigger page views, so to address the imbalance Loomia’s recommendations widgets can drive users from Politics to Finance.”

The 2009 OnMedia 100 Winners

01/15/2009- “The truly great ideas being executed by great teams should find these turbulent times a blessing in disguise as their competitors stumble, and their customers realize their value. We believe we’ve identified many of these diamonds-in-the-making in the 2009 OnMedia 100 list.”

Brightcove Launches Partner Ecosystem

12/08/2008- “Online video firm Brightcove announced a new partner ecosystem today, building on open application programming interfaces (APIs) that the company made available with the title release of its new Brightcove 3 platform.”

Top 40 most useful and interesting Facebook applications
10/12/2008 – “SeenThis – This application lets users share interesting finds with their Facebook friends. Working like a mini-feed aggregator, it sends notification to users’ friends whenever the user chooses to share interesting readings.  If a user posts a link to his profile, it shows up in the News Feed.”

Loomia: See What Your Facebook Friends Are Reading,
04-02-2008 – “The company has made a big turnaround, from initially focusing on podcast recommendations to today working with some of the biggest publishers on the web and announcing a $5 million round of venture funding. We like recommendation engines here at RWW and this struck me as one of the first truly useful Facebook applications I’ve seen yet.”

For Loomia, A Timely $5M Investment,
04-03-2008 – “Loomia is one of the better recommendation services, and it is gaining a lot of traction in the e-commerce world. I [Om Malik] have always liked the company; it’s low-key and seems to have stayed the course after rough going in the early days.”

Loomia’s Dave McMurtry: Friends know what you want,

04-02-2008 – “Using algorithms that analyze textual, behavioral and social information, the Facebook app works with sites from the Wall Street Journal, NBC Universal and CNET.”

Loomia raises $5M to make recommendations,
04-02-2008 – “The application allows you to see what content interests your friends on Facebook and other social networks. Loomia managed to enlist some high-profile partner sites: The Wall Street Journal Online, NBC Universal and CNET.”

FT.com: Free Subscriptions Via Facebook App,
03-06-08 – “The new application–which will saves users $109 in the U.S. annually, has been designed to leverage the social network’s viral nature and international reach. Those who implement the FT.com app on their Facebook profile can share it with other friends on the site…” (Note — In order to open this link, you may need to cut and paste it into the browser.)

Loomia launches ‘SeenThis’ social app with NBC, WSJ, CNET,

01-30-2008 – “Like many other “recommendation engines,” Loomia’s technology can suggest content items to a reader based on what he or she has already viewed. SeenThis goes a step further by using social-networking sites’ APIs–the one that the current content partners are using is Facebook–to gather what people on a reader’s friends’ list or within his or her regional, company, or school networks have been viewing on a partner site.”

WSJ’s website adds Facebook widget ,

01-30-2008 – “The Wall Street Journal has just accepted Facebook’s request to be online friends. Hoping to tap into the growing buzz of online social networks, the Journal is adding a feature to its website that will allow readers to see which Journal stories are popular among that user’s Facebook friends. […] by showing articles that were read by viewers who apparently had similar interests, the Journal is hoping to harness some of the magic of successful shopping sites like Amazon.com.”

Share Wall Street Journal Articles with Facebook Friends,
01-30-2008 – “…I think a “what are my friends reading” widget is a nice feature for news discovery.”

Loomia Powers Social Recommendations for WSJ, CNET, and NBC by Leveraging Facebook,
01-30-2008 – “With Loomia, all of the data is anonymized so there is no fear of revealing your reading habits to others. Loomia’s SeenThis? system also inverts the Beacon concept by providing social recommendations outside of Facebook and on partner sites themselves, in addition to the other way around.”

Contact Loomia for press inquiries.