Frequently Asked Questions

Answers

What will Loomia Recommendations Solutions do for my site?

Loomia helps you increase engagement, conversion, loyalty and sales through our highly customizable recommendation-based personalization solution. We help promote content on your site that is both highly relevant to users and of high value to you. We utilize a unique combination of behavioral collaborative filtering techniques, textual analysis and social aspects to produce the best recommendations possible for your users.

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How do Loomia products increase my site’s profitability?

Loomia knows both you and your users are unique. Business goals change over time, and user behavior changes even faster. We work with you to understand and define your success criteria, and how our recommendation technology can help you achieve your goals. Whether it’s high value content discovery, loyalty, or increases sales volume, by aligning with publisher needs, Loomia’s Recommendation based discovery solutions maximize the value of each visit to your site.

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How do I get Loomia on my site?

The Loomia Recommendation module is available as either a SaaS product, or through an API. Either way, Loomia will work with you on which is the best deployment to meet your technical and business requirements.

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Will I be able to preview my recommendations before they appear on my site?

Yes! Most of our customers launch and test the Loomia module on their Web staging servers first.

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Is Loomia right for MY site?

Loomia has had proven success working with multiple business models on multiple platforms. We are highly scalable and support some of the most heavily-trafficked sites in the world like Fox News and NBC Networks.

Our recommendations can handle any type of digitally described content from services, to news articles, to e-commerce, video, downloads, etc, in any channel, as well as international/multilingual content.

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What results can I expect to see?

Loomia’s focus is on supporting your business goals and your ability to reach these goals through social commerce. Clients who follow our best practice suggestions have seen 5-25% increase in CTR, Click to sales of 20%, 10% increase in the amount of video streamed by users and other promising results based on their previously defined business goals and success criteria.

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Can Loomia scale to meet my site’s needs?

Loomia has developed a modular infrastructure that allows us to easily scale as we add new publisher customers and increase our viewer traffic. We build n+1 redundancy into all critical systems so that one downed machine will never affect the performance of Loomia products.

The Loomia Recommendation solution is flexible enough to serve large websites with some of Loomia’s clients serving an average of 400 million pageviews a month.

As we continue to build out new functionality, we make it available to our customers through a carefully designed QA and release process that maximizes reliability and stability, while minimizing down-times.

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What will the user experience be like?

Loomia’s Web-based administration tool gives you a tremendous amount of flexibility in how you style and configure Loomia’s recommendations module.

Through the Loomia recommendation-based personalization solution, your visitors will discover compelling and contextually relevant content that would have remained hidden from them otherwise.

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Does Loomia collect personally-identifiable information on my visitors?

Using a combination of collaborative filtering techniques, along with textual and social recommendation creation algorithms, the Loomia Recommendations Solution does not collect data that uniquely identifies users with their personal information. Loomia uses a cookie to associate a user with their particular preferences. This is a first-party cookie that stores information on users’ likes and dislikes, but it does not collect any personally identifiable information. Our belief is that preference information should be kept separate from personal information, so we take extensive steps to ensure that Loomia does not come in contact with the personal information of any user.

In a case where Loomia’s Personalization Recommendation module has been deployed, Loomia works closely with a client to ensure that user data needed to create a personalized experience is anonymized in strict accordance with the client’s existing privacy guidelines.

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How secure is the Loomia platform?

Loomia maintains the highest level of security. All sensitive information is encrypted and stored in a secure computing environment protected by firewalls to prevent unauthorized access. Loomia maintains multiple layers of access control and monitoring to ensure your security.

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How do I promote my most valuable content?

Loomia has a sophisticated business rules engine that allows clients to identify their most valuable content within their entire catalog. Through the Targeted Content feature, Loomia is then able to promote this valuable content, while maintaining relevance to the user.

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Can I recommend video, photos, slideshows, etc even when they have no text associated to them?


Yes! Loomia’s collaborative filtering techniques do not rely on textual, structured data, to make associations between items. Loomia can create extremely relevant associations between any items in your catalog, even across data types, by user behavior alone. Loomia can incorporate any metadata information that you do have in order to support further business rules.

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Can I recommend different type of content all together?

Yes! Due to Loomia’s extremely flexible algorithm stack and behavioral recommendation generation, Loomia can create sets of recommendations that show the mixed media content—the important thing is maintaining user engagement and experience, no matter what type of content your user is interacting with.

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Can you recommend content of one of my network sites to another in order to drive traffic to one of the sites?

Yes! Loomia has worked extensively with clients who own multiple channels and content outlets and how to move traffic across their entire stable of products. We work closely with our clients in identifying how they want to move traffic between their sites, or within a site, then set up the correct solution to do so.

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Can you do recommendations for mobile, e-mail or video?

Yes! The Loomia Recommendations – based personalization solution is channel agnostic. We work on any IP-enabled device.

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Why a consultant approach is better than a plug and play solution?

Every business is different, with different needs and different goals. Loomia understands that, in order to stay competitive in today’s ever-shifting digital world, our clients have to be flexible, and offer multiples types of online products. We want to support your online business efforts and create a holistic online solution for your users.

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Why SAAS?

Using a Software as a Service (SaaS) software allows you greater flexibility, scalability and affordability in your IT initiatives. SaaS models allow you to save on hiring, development, software and hardware maintenance costs. There are no hidden costs with a SaaS model. You can budget in your features and technical products with confidence. A SaaS model allows you to pay as you go, with costs that scale with demand without extensive upfront capital investment.

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What is the advantage of contracting a third party discovery based recommendation solution over building an in-house solution?

We are experts in Recommendation Technology. Founded 6 years ago, Loomia has extensive experience in creating and deploying just the right solution for multiple online businesses. We can save you hundreds of thousands of dollars in development and support costs, along with the headache of doing the extensive research and development around creating the perfect combination of collaborative filtering, textual and social recommendation techniques.

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Can you be deployed on-site or via an API implementation? (Or, is there any option besides JavaScript?)

The Loomia Recommendations Solution is available in a Software as a Service model, or through an API. In cases of specific need such as international privacy concerns, the Loomia Recommendations Solution can be deployed onsite.

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My industry normally does not use recommendations. Why would recommendations help me?

Any industry with an overarching goal of getting content or services in front of users and having users interact with this data is ripe for recommendations technology. If your industry has not learned how to roll recommendations into their strategy yet, Loomia is the perfect recommendation company to work with. Due to our content and platform agnostic capabilities, and our extensive experience supporting a variety of industries, Loomia’s consultative approach can help you determine exactly where, why and how to deploy recommendations technology to your advantage.

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Can I control which users see which content?

Loomia’s flexible business rules engine allows you to direct certain users to certain content. For example, if you have video content and only want to recommend family content on a children’s video item detail page, we can make that happen. We can also filter our content based on geographical location, language or any other category that meets your business needs.

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