How Loomia Works

Loomia’s technology finds the best content for users and publishers alike. Below we offer you a deeper look into how the process works to always create the “Best Next Click.”

Discovery: The Most Relevant Recommendations for Your Users

Loomia’s Targeted Content Discovery engine automatically gathers contextual data, visitor behavior, and social information associated with every single item on your site. All these data sources influence the recommendations presented to your users. New content items are automatically added as they get published, ensuring that recommendations are always current and fresh.

Targeted Content Promotion: The Most Valuable Recommendations for Publishers

Our Targeted Content Promotion feature allows you to determine which areas of your site are most valuable to you so that more of your traffic will be directed there. Most commonly, these are high-CPM or inventory-constrained areas, such as business or technology sections of a newspaper, or video content.
Loomia’s unique algorithms utilize the contextual, behavioral, and social data gathered for each item to create correlations with your most valuable content. As a result, recommendations present the intersections between the content most relevant to your users and the content most valuable to you.

Feedback Loop: Continuously Optimizing Recommendations Performance

As visitors interact with the module and click on recommendations, feedback constantly flows into the Loomia engine to update and refine the content shown. This process ensures that your recommendations always reflect the most current user interest and behavior so that they experience the “Best Next Click” every time.

Add Loomia’s Targeted Content Discovery or Video Discovery module to your site today.

Contact our sales team for more information.