How It Works

Loomia’s Targeted Content Promotion engine automatically gathers your site’s content to analyze each item’s textual and visitor behavior information, which is then used to influence the recommendations seen by users.

When a user clicks on a particular article or video, the module makes a request to Loomia’s content engine to begin the process of developing unique recommendations for that individual.

Loomia’s content engine then looks at the contextual, behavioral, and social data on the user, the selected content, and the content that you have designated as valuable, and sends back the strongest recommendations from the intersection of those inputs.

As visitors click on recommendations, feedback constantly flows into the Loomia content engine to update and refine what is shown. This ensures your users always experience the “Best Next Click”, again, and again, and again.

Get Loomia’s Targeted Content Promotion on your site today.  Contact Sales for more information.