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Solutions
Targeted Content Discovery
Your content is more important than ever before. According to the Online Publishers Association, the percentage of time users interact with online content grew to 45.3% by October 2008. You want to take advantage of that trend, but how can you keep your visitors engaged with your content?
Loomia’s Targeted Content Discovery lets you target your visitors with the content they like best. Simultaneously, you can leverage the content that makes you the most money. By analyzing a combination of contextual, behavioral, and social data, Loomia’s technology identifies the content that your visitors are most likely to want to read next. Then it finds the intersections with the content that you have defined as most valuable. As a result, your visitors see highly-relevant recommendations that are also optimized for your high-CPM or oversold content.
Loomia’s recommendations increase page views and enhance the depth of user engagement. With our technology, you can turn casual, first-time visitors into repeat visitors and, most importantly, increase ad revenues.
The Loomia Module can be easily customized to fit your website’s style and tone.
Video Discovery
In November 2008, Internet users viewed 12.7 billion videos according to comScore Video Matrix data. But with so many videos and more going up every day, users need an easy way to stay tuned-in to the videos on your site. Now, you’ve got a solution: Loomia’s Video Discovery.
Our latest module for video content has been developed for publishers who want to quickly grow engagement with videos on their sites. Loomia’s video recommendation technology drives your users from articles and blogs to relevant video content, and then it offers more video recommendations within the video player experience to keep them engaged. How well does it work? Our technology has helped publishers increase video views by 24%.
Targeting video content to users can be difficult. Because our video solution is based on Loomia’s unique technology that considers behavioral, contextual, and social data, it ensures that your visitors will discover video content of the highest relevance and interest to them. Our Video Discovery product is your next step to maximizing every visitor’s online video experience, as well as your bottom line.
