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Loomia to Provide Recommendations and Personalization for The Wall Street Journal Online
Loomia Offers the Industry's First Recommendation Service Specifically for Media and News Websites with Rapid Content Delivery
San Francisco - July 16, 2007 - Loomia (www.loomia.com), an emerging leader in the recommendations and personalization space, today announced it will provide recommendations capabilities for The Wall Street Journal Online at WSJ.com.
“Our goal is to deliver a more personal experience for our users by seamlessly exposing them to the depth and breadth of content across The Wall Street Journal Online,” said Daniel Bernard, General Manager of WSJ.com. “Our audience is comprised of the most informed and influential users online, and Loomia's service enables us to connect our users via the articles and interests they have in common. Initial results are quite positive, with Loomia Recommendations driving thousands of incremental pageviews.”
Recommendations provided by Loomia will appear in a module next to WSJ.com articles, under the header “People Who Read This...Also Read These Stories.” These recommended articles are based on a user's current reading as well as their past behaviors around related content on WSJ.com, such as time spent or printing an article. These behaviors are matched against other users who share similar interests, generating article suggestions that are more relevant and personalized.
Recommendation technologies have typically relied on finding patterns in usage over long periods of time across large numbers of users. Loomia's patent-pending technology uniquely enables recommendations for news-based content with extremely short lifespans. Loomia does not require long periods of time nor large numbers of users to find recommendable usage patterns.
“The Wall Street Journal has long been the leader in online business news while Loomia has been the leading innovator in developing behavioral-based recommendations services,” said David Marks, Loomia CEO & Co-Founder. “With Loomia Recommendations, WSJ.com's users will spend less time searching and more time reading relevant and interesting articles. Today's announcement is an exciting extension of Loomia's mission to change the way users discover content and products across all media and retail websites.”
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About Loomia Inc.:
Loomia (www.loomia.com) is an emerging leader in the recommendations and personalization market tracking over 1 billion behaviors across more then 20 million users to deliver 100 million recommendations a month across 60 plus websites. Loomia Recommendations is a hosted web service that provides media and retail websites with powerful yet easy-to-use recommendations products to help site visitors find content and products, increase site activity, and improve merchandising. Loomia offers the first recommendations network allowing websites to make recommendations based on users' preference data from multiple websites. Loomia's services can be used for all retail goods including shoes, books, games, apparel, and electronics and all types of media items including articles, audio, video, books, music, and ringtones. Founded in 2004, Loomia is a privately held company based in San Francisco, CA.
Loomia and Loomia Recommendations are trademarks of Loomia Inc.
About The Wall Street Journal Online The Wall Street Journal Online at WSJ.com, published by Dow Jones & Company (NYSE: DJ; www.dowjones.com), is the largest paid subscription news site on the Web. Launched in 1996, WSJ.com continues to attract quality subscribers who are at the top of their industries, with 931,000 subscribers world-wide as of Q1, 2007. The Wall Street Journal Online network includes CareerJournal.com, OpinionJournal.com, StartupJournal.com, RealEstateJournal.com and CollegeJournal.com.
WSJ.com provides in-depth business news and financial information 24 hours a day, seven days a week, with insight and analysis, including breaking business and technology news and analysis from around the world. It draws on the Dow Jones network of nearly 1,900 business and financial news staff - the largest network of business and financial journalists in the world.
In 2007, WSJ.com received the Webby Award for Best Website in the Financial Services category. In 2005, WSJ.com was awarded a Codie Award for Best Online News Service for the second consecutive year, and its Health Industry Edition was awarded Best Online Science or Technology Service for the third consecutive year.