Loomia Nominated as Seat Heating Supplier for Volkswagen Group Vehicle Launching in 2026

Brooklyn, NY — September 10, 2025: LOOMIA, a leader in soft circuit systems and flexible electronics for automotive, robotics, and medical applications, announced today that it has been nominated as a seat heating supplier for a Volkswagen Group vehicle program with a Start of Production (SOP) in 2026.

Loomia was selected as the vendor for this challenging seat geometry. Their soft and flexible electronics allow for full seat coverage with one soft and flexible unit. For the Loomia team, this marks a significant milestone, moving from POC to production in automotive seating.

Over the past several years, LOOMIA has partnered with leading automotive OEMs and Tier 1s to bring flexible, scalable electronics into next-generation vehicle interiors. In 2019, LOOMIA provided a multi-axis flex circuitry solution for an interactive armrest featured in the Hyundai Palisade concept car. More recently, LOOMIA announced a strategic collaboration with Yanfeng, a global automotive supplier, on a steering wheel project integrating hands-off detection (HOD) and heating.

“This nomination is a big step for our business. We are excited to be able to say that our Loomia Electronic Layer is on the road after so many years of diligent development,” said Madison Maxey, Founder and CEO of LOOMIA.

About LOOMIA

Circuit boards power the world, but are built for hard goods. LOOMIA makes a new form-factor of a circuit — a soft circuit system — that can be used to power soft goods and surfaces. From automotive to apparel, LOOMIA’s soft circuit systems can be used when standard PCBs (Printed Circuit Boards) aren’t up to the task, bringing heating, lighting, and sensing to car seats, robotic hands, medical apparel, outdoor gear, and more. LOOMIA has 8 granted patents and has conducted extensive testing to bring its technology to scale. E-textiles (soft circuits) are predicted to be a $2B market in the next decade, but lack the supply chain and manufacturability to reach that potential. LOOMIA believes the LEL (Loomia Electronic Layer) technology is a solution to this problem. LOOMIA is based in Brooklyn, NY, and was established in 2014. For more information, please visitwww.loomia.com.